I gave a talk at Hacker Dojo last week about monetizing mobile apps through in-app purchases. IAP is a great model to generate direct revenue, but suffers from not being used very effectively.
For example, one of my pet peeves is about almost all in-app purchases being priced at $0.99. Why? Because of the power of defaults – it is a standard price point Apple makes available and most apps are pricing their IAPs at it, so the next app follows suit blindly. $0.99 is probably a legacy from iTunes music pricing and is resulting in a lot of money being left on the table today. There is a lot of similar low hanging fruit that can grow the mobile app economy to many times larger its current size.
These slides cover the main points of what I spoke about, and hopefully reading the slides will be somewhat useful too. Embedded below.
Planning for monetization (in-app) - HackerDojo